Jennifer Widjaja loves to build and work on products. So far, she has …

Redesigned Investopedia’s Top-of-Page News Section to Increase User Engagement

  • Led Investopedia's homepage redesign aimed at increasing news content to counter declining audience rates, collaborating with cross-functional teams including editorial, product designers, UX researchers, and general manager

  • Conducted competitor analysis, performed user testing on UserZoom, prototyped Figma mocks, and communicated business opportunities and product strategy in product specs

  • Led daily agile scrum development ceremonies utilizing JIRA for a team of 9, consisting of developers, designers, and QA analysts to align priorities, success metrics, goals, and roadmaps

Designed a Centralized Rating Platform

  • Directed the design of a mobile application that centralizes the functionalities of multiple review apps (i.e Yelp, Goodreads, etc) into one platform for users to share their recommendations on anything 

  • Iterated 90+ Figma wireframes and high-fidelity prototypes, and delivered four 0 to 1 customer-facing design flows—home, search, saving, and rating

  • Collaborated with developers, assigning tasks to transition from beta to final product, focusing on rebranding and optimizing user experience to address pain points and improve user journey

  • Used Excel for data analysis and Google Forms for user research to identify pain points, guiding design adjustments that increased engagement by 5% and extended app usage by 10 minutes

Revolutionized Group Travel with a Comprehensive Tool for Seamless and Stress-Free Trip Planning

  • Conducted a contextual inquiry and user testing sessions to gather insights and validate design solutions, leading to significant improvements in user experience and functionality.

  • Developed and refined low-fidelity and mid-fidelity prototypes through iterative testing and user feedback, ensuring the app effectively addressed key pain points in group trip planning.

  • Implemented real-time notifications and collaborative decision-making tools, streamlining the trip planning process and enhancing efficiency for college students with diverse schedules.

Built an Educational E-commerce Website for Skincare Enthusiasts

  • Designed Figma mockups from low to high-fidelity for a skincare e-commerce website, combining clean beauty education with a shopping experience

  • Conducted market research on skincare e-commerce sites and interviewed users to evaluate their understanding and satisfaction with products. Applied these insights to design prototypes focused on informed customer engagement